Now think about the last time you downloaded a track from
the internet. I could probably bet money on the fact that 9 times out of 10,
you’re more likely to download MP3’s from the internet, than buy a CD.
The fact is, this is how the current generation of
teenagers acquire most of their music.
But why purchase MP3’s online? There are a whole variety
of reasons we turn to the internet to satisfy our musical cravings. Mainly,
because it is so easy! Us teens go round trying to make out our lives as being
ridiculously busy where we have work coming out of our ears. The “ohmygod
ohmygod I have an essay due in tomorrow, what am I gonna do now ohmygod
ohmygod.” situation is one I’m sure many of you know too well. All this results
in little spare time dedicated to travelling down to the local supermarket or
record shop (bet there are some out there going: “What’s one of those?”) to
check over the latest new releases in the UK Top 40 charts. But is it really
that hard to get to HMV to acquire that physical album copy? Apparently it is
when your just a “few clicks away” from a purchase online.
Then there is the “small” matter of money. Students are
always on the hunt for that little bit of bang for their buck. Albums typically
cost around £15 when you get them from places like the local supermarket. Head
to iTunes, and its available either on a track by track basis, allowing us to
pick and choose the tracks we want to download, as well as a cheap rate whole
album download of around £10. That’s a WHOLE £5 we can use for good causes. Like
partying. But there is a major problem with this "pick and choose
approach". Where is our sense of discovery if we just download the tracks
we know and love? If everyone just stuck with the music we love now, we’d be
stuck in a monotonous loop and the word “progression” would fly out of the
music industry window. Essentially, the whole of the UK would end up like Kiss
or Capital FM. Playing the same 15 tracks over and over again on loop.
So MP3’s are easier to purchase that CD’s, usually
cheaper… and they can’t get scratched, can be easily shared with friends, are
simple to stick straight on an iPod or MP3 player and take up a lot less space
in your room! With this evidence, it’s no wonder we’re all turning into the
“MP3 generation”.
Back at the start of November, the Official UK Charts
Company, who manages all the statistics of UK music sales, released data that
showed digital albums now represented a 26.2% share of total album sales in
2011 so far, up from 17.5% during the whole of 2010. A prime example of the
increasing turn to online sales was Coldplay’s latest album “Mylo Xyloto”. It
sold more than 80,000 digital copies in its first week alone – accounting for
40% of the band’s first week album sales. Overall figures from 2010 state the
market for CD albums declined 12.4% to 98.5m from 112.5m in 2009. All facts,
that while not a major drop, suggest a slowdown in the desire for physical CD
sales.
Needless to say record labels globally are getting very
worried about the potential “impending death” of the CD. Illegal downloading is
a major issue that the industry dedicates vast amounts of resources, time and
effort into trying to eradicate. This practice reduces legitimate music sales
and causes major headaches for music producers everywhere. The introduction of
the Spotify software has started to reduce this problem, but the ever
increasing file-sharing culture on the internet is spreading at a truly
astronomic pace.
There are however a few aspects that are in favour of the
CD living on. Audiophiles with extensive home hi-fi systems will always go with
the higher quality that you get from a CD, compared to the compressed files
that are available from the internet. Club DJ’s also use CD’s a lot of the
time, but even here the move to MP3’s and laptop usage is increasing steadily.
The transfer from vinyl to CD happened in the club scene around the turn of the
millennium, so are we going to see something similar with CD’s being dropped
for MP3’s? The future life of the CD is limited as we increasingly turn to the
internet to quench our musical desires.
The demand will still be there for the purists amongst
us, put whether the demand from the general public is still there in 5 or so
years, is another matter.
Except for NOW CD’s. They’ll keep on going until the end
of time
Author: Leigh Last
Author: Leigh Last